Tanzania has officially surpassed its 2025 tourism target months ahead of schedule, recording 5.3 million tourist arrivals by April—107% of the government’s projected figure. The Ministry of Natural Resources and Tourism confirmed the milestone while presenting its annual budget to the National Assembly.
Tourism Minister Pindi Chana said the sector has not only bounced back from the effects of the COVID-19 pandemic but has set new benchmarks for growth. “We are proud to announce that Tanzania has been recognized by UN Tourism as Africa’s top performer in post-pandemic recovery,” she stated.
Tourism revenue soared to over $3.9 billion in 2024, up from $1.3 billion in 2021, driven by aggressive promotion campaigns, streamlined fees, and increased arrivals from new markets such as China. Notably, more than 71,000 Chinese tourists have visited the country in the current fiscal year, thanks in part to the popular documentary Amazing Tanzania, featuring Chinese celebrities and President Samia Suluhu Hassan.
Future bookings are already secured through to 2028, with the ministry reporting a strong pipeline of visitors. Key promotional strategies include leveraging international airlines, sports events, and documentaries to showcase the country’s natural and cultural attractions.
Tanzania will further cement its place on the global tourism map as host of the 2025 World Travel Awards gala for Africa and the Indian Ocean region, scheduled for June 28 in Dar es Salaam.
In support of industry stakeholders, the government has also scrapped park entry fees for licensed tour guides, removing barriers for local operators and enhancing sector participation.
With these achievements, Tanzania reaffirms its position as one of Africa’s fastest-growing and most resilient tourism destinations.