The South African Football Association (SAFA) has signed a three-year sponsorship deal with Adidas.
According to the agreement, Adidas will become the official technical sponsor of South Africa’s national football teams.
Earlier this week, SAFA announced the end of its five-year partnership with the French sportswear brand Le Coq Sportif. Following this development, Adidas has reunited with SAFA for sponsorship after 15 years.
Despite facing a points deduction in a tough qualifying group, South Africa successfully secured their place at the World Cup. The country has also shown significant progress in women’s football, while South African clubs continue to prove their strength in CAF competitions.
Through this partnership, South Africa aims to further strengthen its position as a footballing nation on the international stage. Fans and players can look forward to seeing the iconic “Three Stripes” on all South African national team kits starting from 24 March 2026.
The deal will cover a wide range of apparel, including match kits, training and pre-match wear, travel outfits, and an extensive fan collection.