Mindware, one of the leading value-added distributors (VAD) in the Middle East and Africa, has officially launched its East Africa operations with a major event in Nairobi on May 27, 2025.
This move marks a significant step in the company’s strategy to boost digital growth across the continent.
Regional Center: Nairobi Office to Serve Five Countries
The newly established Nairobi office will act as a strategic hub for East Africa, covering Kenya, Uganda, Tanzania, Rwanda, and Ethiopia.
The launch event brought together over 200 channel partners, industry leaders, and top vendor representatives, showcasing Mindware’s strong commitment to the region’s technological development.
Growth and Investment Moves
Since announcing its East Africa expansion earlier this year, Mindware has taken bold actions, including doubling its local workforce, forming partnerships with regional vendors, and hosting partner enablement sessions in key markets.
These steps have significantly accelerated the company’s momentum in the region.
Training, Certification, and Technology Partnerships
During the event, Mindware introduced its expanded product portfolio and strategic roadmap.
In line with its partner-first strategy, the company has launched technical and sales enablement programs and is working closely with vendors to offer certification courses tailored to local market needs.
In the coming weeks, Mindware is expected to announce several new vendor partnerships in cloud computing, cybersecurity, networking, and enterprise technologies—further strengthening its market position.
A Vision for the Future
Spiros Rafailovits, Territory Manager for East Africa at Mindware, shared the company’s long-term vision for the region:
“This launch is not just about opening doors, it’s about opening possibilities. We are here to co-create the future of technology in East Africa by investing in people, forging trusted partnerships, and delivering cutting-edge solutions that accelerate growth across the region.”