As part of this decision, the aim is to increase the adoption of artificial intelligence particularly in the MENAT region (Middle East, North Africa, and Türkiye), targeting markets such as the UAE, Saudi Arabia, Egypt, Türkiye, and Qatar.
The development and implementation of AI and data-driven solutions has become a shared priority for both companies.
AI SOLUTIONS TO ADDRESS INDUSTRY CHALLENGES
Both companies aim to tackle challenges in various sectors, enhance customer engagement, and accelerate and expand operational decision-making processes.
Their goal is to empower organizations with scalable, industry-specific AI tools that support digital transformation.
AZURE PRODUCTS POWERING TRANSFORMATION
As part of the partnership, Microsoft is offering several products through its Azure Cloud platform:
- Azure Databricks: An open and unified analytics platform
- Azure AI Search: A search and information retrieval system
- Azure Machine Learning: An end-to-end machine learning platform
- Azure Synapse Analytics: A large-scale data integration and analytics tool
- Azure Power BI: A data visualization and analytics solution
- Azure OpenAI: GenAI solutions for customer service automation, content creation, and predictive analytics
- Azure Data Lake Storage and Snowflake: Infrastructure for large-scale data storage and real-time analytics
SEAMLESS INTEGRATION THROUGH HYBRID CLOUD SOLUTIONS
These tools will be integrated with e& enterprise’s hybrid cloud solutions to maximize the potential for digital transformation in target markets.
This integration aims to ensure smooth transitions, data security, and sustainable operational efficiency.
COMMITMENT TO ETHICAL PRINCIPLES
One of the core principles of the partnership is the responsible use of artificial intelligence.
The collaboration seeks to promote responsible AI practices by prioritizing data privacy, transparency, and ethical standards in line with both local and global regulations.