The 6th edition of BEAUTYISTANBUL, one of the world’s leading international cosmetics and beauty exhibitions, is set to take place from May 8–10, 2025, at the TUYAP Fair Center in Istanbul, featuring a significant African presence among its global lineup.
This year’s event, held at a new venue and with a reorganized layout for improved accessibility, will host over 1,160 exhibitors from 67 countries, bringing together key players in cosmetics, personal care, packaging, ingredients, and beauty technologies. The exhibition spans 10 categorized halls, allowing visitors to navigate the event by specific sectors such as cosmetics, salon equipment, and manufacturing.
Africa is making its mark at the global beauty stage, with confirmed participation from South Africa and Lesotho as part of official country pavilions. Their inclusion reflects the continent’s growing engagement in the global beauty and personal care industry. African companies are expected to showcase unique formulations, natural ingredients, and innovations that tap into both traditional knowledge and modern trends.
Trade visitors from 167 countries are expected to attend, providing African brands and suppliers a valuable opportunity to connect with international buyers, investors, and distribution partners.
Organizers highlight that BEAUTYISTANBUL is not only one of the Top 5 largest cosmetics trade fairs in the world, but also the most internationally diverse, reinforcing Istanbul’s strategic position as a global hub linking Africa, Europe, and Asia.
